Simple English FAIL

I saw a print advertisement similar to the above, then took the screen shot of this ad from here. Yet another case in which it seems that a casino and/or its advertising agency has nobody with basic English skills.

Even if I were feeling inclined to forgive the unnecessary hyphenation of bimonthly (which I'm not), using bimonthly (which means every two months) where semimonthly (which means twice a month) is intended is simply wrong.

Yes, I'm aware that many modern dictionaries now give "twice a month" as an alternative definition of bimonthly. That, however, is simply a surrendering to the frequency with which people make this mistake. Allowing bimonthly and semimonthly to mean the same things is intolerable, as it renders both words completely useless. If both definitions are considered legitimate, then one must always follow the use of either word with more words explaining which meaning is intended, in which case it is pointless to use either word to begin with.

There are points of English usage on which reasonable people can differ in opinion. This is not one of them. See, for example, what has become of the American Heritage Dictionary's usage note here. They have basically given up, and advise writers to avoid either word. That is a ludicrous and cowardly solution to a simple problem. The far better solution is to point to the guilty party and laugh in derision, thus shaming him or her into future compliance with the conventional definitions. If necessary, one can taunt the person a second time.

Of course, this error is hardly the Cannery's greatest failing as a company, but I thought it worth pointing out nonetheless.