Many of Full Tilt Poker's television ads share a theme that leaves me scratching my head in puzzlement at the basic concept. For example, there's one with Howard Lederer, in which he says, "I see you. Your eyes. Your hands. Your chips. Everything. So I don't need to see your cards." This is accompanied by highly cinematic shots of the tells his opponents are giving off, which Lederer's all-seeing eyes notice.
How does this make any sense for an advertisement about online poker, in which one is unable to observe the other players?
Further, how many people were involved in the making of this stupid commercial without any of them noticing that the ad copy has no connection with the service being sold?