Did you notice a couple of problems with that headline? Of course you did. Unless, that is, you happen to be one of the people in charge of writing and proofreading headlines for Bluff magazine. To them, it would have looked perfect.
Sunday, January 08, 2012
How do I know? I have evidence. The following is what one finds on page 72 of the December, 2011, issue:
Notice the subhead: "IF YOUR GOING TAKE MONEY, IT MAY AS WELL BE FROM THESE GUYS."
This will sound snarky, but I mean it entirely literally: How do you get a job writing and/or copy editing for a magazine if you don't know the difference between "your" and "you're"? Isn't there some sort of test for 6th-grade-level English competence that one has to pass before getting hired on?
Another question that will sound rhetorical, but which I ask in earnest: How many people were involved in the production of this page without any of them noticing the homophone problem and the missing word? Five? Ten? And what is wrong with all of these people? (OK, that one was just rhetorical.)